Maybe it's a generational thing, but I cannot see what all the fuss is about re Kendall Jenner and Pepsi. It looks to me like a modern take on 'I'd like to give the world a Coke' but that would probably cause a similar outcry if it were done today.
Baffled of Towcester.
ps The only thing baffling me more than the fuss about Pepsi is the fuss about Jenner herself. Who IS she and WHAT does she do?
pps Why do I suddenly feel like a High Court judge asking 'WHAT is a Beatle?'