BNP Paribas Securities Services says it is developing a next-generation digital fund distribution platform, partnering with fund manager AXA IM in the co-design phase of the project.
One of the main objectives of the platform is to speed up the onboarding process for both fund buyers and asset managers. Fund buyers using BNP Paribas Fund Link will only have to upload their profile and investor onboarding documents once. This information will then be shared easily with the various management companies on the platform.
BNP Paribas Fund Link also aims to improve the process of buying and selling funds thanks to an efficient end-to-end trade execution solution relying on embedded business rules and shared information. This will allow for efficient control and transparency of the distribution chain while removing unnecessary delays and reconciliation costs.
Finally, BNP Paribas Fund Link’s powerful analytics tools will help investors explore fund data to compare and select funds, and fund managers to fine-tune their distribution.
BNP Paribas Securities Services says it will open the project to other clients in the near future. The first functionalities of the platform will be released from this year onwards.